2025 NewBeauty Award Winner

Bio-Azure Replenishing Oil named Best Hydrating Face Oil of 2025!

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Hydrashine Lip Balm

Experience next-level lip care. Timeless hues, dewy shine and skin-loving hydration.
Founder & President

Colleen Rothschild

After decades in the lab, Colleen knows which ingredients deliver lasting results and which are merely the ‘fad diets’ of the skincare world. The line blends potent botanicals with cutting-edge technology for beautiful, effective skincare.