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    How to Pick the Right Foundation for Your Skin

    For decades, women have struggled to choose and apply the right shade of foundation to their skin. After all, no one want’s to look muddy from the neck up, or have less than the necessary amount of coverage.

    If you’re wondering how to match your foundation to your skin tone, then I’m here to help you out. We’re going beyond the surface to understand the fundamentals of shading your makeup according to your unique skin tone and showing you precisely how to make the most of your foundation. Let’s start by analyzing the common makeup ‘tricks’ that most women use to select their shade of foundation.

    How NOT to Match Your Foundation

    Many women mistakenly believe they can ‘test’ their foundation by placing a dab on their wrist, jawline, or neck. There are several problems with these techniques.

    For starters, your inner wrist contains hundreds of veins that can offset the true color of your face—where your foundation will be applied. Additionally, your inner wrist is likely the last place on your body to receive any direct sunlight. So why would you use it as the testing ground for your all-important foundation? Ditch this old habit!

    Next up is the jawline. One of the main reasons testing your foundation against your jawline doesn’t work is because of the shadow cast that is around this area. If your face has a wide array of pink or red tones, then you could end up choosing your foundation incorrectly. Not only will it not match the rest of your face, but also it could cause unnecessary shadows that aren’t ideal for proper makeup application.

    Finally, because the skin on your neck doesn’t match the skin on your face, you could very well end up selecting the wrong shade of makeup if you use it as the testing ground for your foundation.

    The Importance of Shading

    Now that you know what not to do when matching your foundation, let’s look at how to do so correctly. The first step is to understand the importance of shading. If you choose a shade that is too light, you’ll look pasty. Choose a shade too dark, and you’ll look muddy I referenced earlier. The goal is to match your foundation to a part of your body that receives the same amount of light that your face does. The chest area is the prime candidate.

    Apply a small dab of your selected foundation to your chest area. Wait a few minutes to allow the foundation to absorb into your skin. Once it’s full absorbed observe the color change and ensure it matches your skin tone. This will help you link up the right shade to your actual skin color.

    Use a Primer to Make it Last!

    Now that you’ve found the perfect shade of foundation for your skin, you undoubtedly want to make it last. Well, the best way to do this is to use a high quality foundation primer. Our Sheer Renewal Cream double times not only offers a serious anti-aging moisturizer but is ideal for helping keep foundation looking fresh and prevents fading. Complete your shade selection with our luxurious primer to make the most of your makeup!

    I hope these tips help you achieve the perfect shade of foundation while enriching your natural beauty, go get your glow on ladies!

    Anti-Aging Body Care


    Anti-Aging Body Care.

    As we age, we often focus on preventing or reversing the fine lines on our face and neck, but what about our skin from the neck down? Why shouldn’t we give it the same love and attention that we give our faces? Fine lines, wrinkles, age spots and sun damage affect all areas of the body, not just our face and neck. Anti-aging products abound, but most, if not all, target wrinkles on our face and neck. So what can you do to prevent wrinkles and age spots from the neck down, and what is the best anti-aging lotion to invest in if you want to protect all of your skin?

    I’ve pulled together a quick overview of the best body care tips to prevent wrinkles and fine lines no matter what stage of life you’re facing. Consider the following body care tips and think about how you can infuse them into your beauty care routine, and discover my personal recommendation for the best anti-aging lotion for your entire body down below.

    Always Wear Sunscreen

    Even if you invest in a basic SPF 15 lotion for your face, it is a good idea to apply it to your hands, arms, neck and chest. Regardless if you spend the majority of your time indoors, your skin is still exposed, at a minimum, during your commute to and from work. If you aren’t protecting it with sunscreen, you risk speeding up the aging process.

    Keep Hydrated 

    One of the oldest anti-aging tips is hydration. Drink at least eight glasses of water per day to keep your skin looking and feeling youthful.

    Pro Tip: Avoid water bottles and straws, as they can cause fine lines and wrinkles around your mouth overtime.

    Use a Sugar Scrub for Dry Skin

    If you suffer from excessively dry skin throughout your body, the best way to overcome it is through a daily skin scrub routine. Simply mix white sugar with a bit of plant oil (olive oil works wonders) and apply it liberally over your arms and legs. Anti-aging products can only go so far, for true relief you need to make room for new skin cells by removing and moisturizing dry skin.

    Moisturize with an Anti-Aging Lotion

    My personal favorite anti-aging lotion is the Nourishing Body Lotion. This product is ideal for women who want to prevent aging or turn back the clock on their age-spots and fine lines. Containing high-performance anti-aging ingredients like Hyaluronic Acid, which dramatically boosts the skin's hydration levels, and Mango Butter which restores suppleness and smoothness to the skin, Nourishing Body Lotion improves your skin’s appearance by moisturizing and replenishing it from the inside out.  By zeroing in on dehydrated, flaky skin, it leaves your skin gorgeous from head to toe. Add it to your daily body care routine for the best results.

    Stop ignoring the skin below your chin, and reinvest your time and energy into keeping all of it radiant and healthy. Use my personal favorite anti-aging lotion throughout your body and enjoy youthful looking skin for years to come.

    Questions? Ask us on Twitter @colrothschild.

    Benefits of Using the Clarifying Detox Mask

    Featuring a powerhouse combination of charcoal, glycolic acid, vitamin C, willow herb and other essential ingredients, the Clarifying Detox Mask should be an integral part of every woman's beauty regimen. It lives up to its namesake by removing toxins from within the skin, but that's just the tip of the iceberg when it comes to the benefits of this versatile product.

    Absorbs Impurities

    The thought of applying charcoal to your face may turn some women away. After all, isn't this the same stuff that used to light fires in backyard barbecues? While charcoal is frequently used in flame-lit grills, it's also found in water filters, medicine, and cosmetic beauty products like our Clarifying Detox Mask. Why? Charcoal is known for it's absorption powers and is able to absorb oil and toxins 200 times better than any other ingredient.

    Deep Cleans Pores

    Using the Clarifying Detox Mask will also deep clean your pores. The average person's face contains roughly 20,000 pores, each of which act as a 'pocket' for dead skin, oil, dirt, and makeup. Throughout the course of a day, these impurities will gradually make their way into the pores, promoting the formation of acne blemishes, irritation and inflammation. The Clarifying Detox acts like a magnet, drawing out these impurities deep in your skin.

    Improves Complexion

    Tired of fighting an endless battle with your skin's uneven skin tone? The Clarifying Detox Mask can help. Uneven skin tone is usually the result of irritation. Whether it's excess sebum (oil) trapped inside the pores, or exposure to some external compound to which you are allergic, using the Clarifying Detox Mask regularly ( 2-3 times a week) at night after cleansing, will help keep your complexion clear, even, and radiant.

    Moisturizes Your Skin

    Unlike most face masks, the Clarifying Detox Mask is great for moisturizing skin. The appearance and overall health of skin lies heavily on its moisture content. When skin dries out, it may crack, peel, lose its elasticity, and become  more susceptible to breakouts and scars. Packed with a healthy dose of purified H20 and vitamin C, the Clarifying Detox Mask is the perfect addition to your summer skincare routine.

    Want to know more? Head on over to the website and read what others are saying in the reviews section!

    Myths About Acne

    To say there's a lot of misinformation out there on the subject of acne would be an understatement.  We are constantly hearing new do's and don'ts about the causes of acne and ways to prevent it. So what's true and what's a myth? We've picked four of the most talked about topics when it comes to acne and discuss them below.  

    Myth #1) Chocolate Causes Acne

    Contrary to what your parents may have told you as a child, eating chocolate will not cause you to break out. Chocolate may not be healthiest snack choice on the planet (unless it's dark chocolate, which is healthy in moderation, of course), but there's no scientific evidence linking it to acne. There is actually little evidence out there that supports this claim. So this is one rumor that can now be laid to rest.

    There are, however, reports that link carb-filled/sugar filled diets to acne prone skin. So eating a well-balanced diet filled with good carbs, fruits, and veggies, is not only good for your overall physical health, but for keeping your skin clear, healthy, balanced as well.  

    Myth #2) Sun Exposure Clears Up Acne Blemishes

    Some people believe that tanning for long periods of time will eliminate and/or prevent acne blemishes. The truth, however, is that it only masks the problem by making blemishes less noticeable. A bright-red blemish may turn into a more golden brown after laying out under the sun for several hours. The real problem is the damage caused by prolonged exposure to sunlight. Even if your acne looks less noticeable, the sun's ultraviolet rays will damage your skin, leaving it dry, irritated and even burned in some cases.  

    Note: if you're worried that sunscreen lotion will clog your pores, choose a product labeled “noncomedogenic” or “nonacnegenic,” meaning it doesn't clog the pores. Still in search of a good sunscreen? Our Daily Defense SPF is considered noncomedogenic, you can find out more info about it here.  

    Myth #3) Only Teenagers Experience Acne

    Acne isn't a condition that's limited strictly to teenagers. While rates of breakouts are certainly higher among adolescents, anyone can develop a facial blemish, regardless of age. Some estimates suggest that nearly 1 in 2 men and 1 in 4 women experience acne in their adult years. It's important to remember no matter what age to always wash your face at the end of the day, and to help keep those blemishes away use a product that contains salicylic like this one.  

    Myth #4) Touching Your Face Can Spread Acne Around

    I'm not sure who started this myth, but it's time to lay it to rest. The general belief is that touching your face with your hands will spread bacteria-causing acne around, making new blemishes appear in areas that were otherwise acne-free. Granted, constantly touching your face throughout the day may increase the amount of oil on your face, but it's not going to spread bacteria-causing acne. The bacteria responsible for acne lies deep within the pores – an area that's impossible for your hands to reach.  

    What are some other myths about acne that you have heard? Tell us on Twitter @colrothschild.